By comparing vertical marketing with lateral marketing,the paper has analyzed their differences and relations,then,discussed the new idea of lateral marketing by Philip Kotler applied in service marketing of library.
文摘:通过对纵向营销与水平营销的比较,文章分析了它们的不同点及其相互之间的关系,对图书馆服务营销中引入菲利普?科特勒的水平营销新理念作了探讨。
