Most researches tried to explain customer repurchase intention by customer satisfaction, as customer satisfaction are regarded as one of the most important factors influencing consumer post-purchase attitude.
多数学者试图从顾客满意的角度对顾客重购意向进行研究,但是研究结果显示顾客满意与顾客重购意向之间的关系却有诸多差异。
