The modesty maxim is one of the six maxims of Politeness Principle put forward by Leech, a famous linguist, which has been used in Chinese culture broadly, and modesty incarnates the moral and value tropism of the traditional Chinese society.
谦逊准则是著名语言学家Leech提出的"礼貌原则"的六条准则之一,这条准则在中国文化中得到很好的运用,体现了中国传统社会的道德和价值取向,而英语中的谦逊用语远比汉语中的少,实际应用的更少。